UNLOCKING THE POTENTIAL OF SWISS E-COMMERCE
The goal of Netcomm Suisse is to formulate market and policy proposals including action points for policy makers, online merchants and industry suppliers with the aim of stimulating Swiss and cross-border e-commerce. Once a clear set of proposals has been established, Netcomm Suisse will be in a position to push for these proposals to be accepted, through its industry leadership and position of trust among stakeholders as well as through lobbying and a focus on regulatory affairs which it hopes will in turn lead towards the expansion of e-commerce activity.
“While there are some excellent trends coming from Switzerland, especially as regards quality of purchases and the overall perception of Swiss products by consumers across the EU, there also remains a lot of work to be done,” said Carlo Terreni, General Director at Netcomm Suisse.
“Some of this work implies greater efforts within the industry to really get to grips with digital and, nowadays, especially omnichannel, but a lot of the impetus is on governments and regulators to bring down the barriers to greater adoption of the technology. And to do this, there needs to be a consistent voice from the industry and a trusted point of reference, such as Netcomm Suisse, who can take the conversation further and lead the way on unlocking the huge potential that Switzerland has.”