November 16th, 2017 - Baden
Pete Blackshaw is the Vice President of Digital and Social Media at Nestlé, S.A., based in Switzerland. In addition to helping shape digital strategy for Nescafe, Kit Kat, San Pellegrino, Perrier, Purina, and hundreds of other Nestle brands, Pete oversees Nestle’s industry-recognized Digital Acceleration Team (DAT) as well as the Silicon Valley Innovation Outpost (SVIO). Prior to Nestle, he served as CMO of NM Incite, a joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. He is author of a book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and periodically authors columns in Advertising Age centered around the book’s themes. Pete founded PlanetFeedback.com, one of the web’s first consumer-feedback portals, and co-founded the Word-of-Mouth Marketing Association (WOMMA). He recently served as Chairman of the Board of the National Council of Better Business Bureaus and in that capacity sat on the National Advertising Review Council. He’s a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.
Marco is globally responsible for Ecommerce related business development at GfK and leading the global Fashion, Home & Lifestyle industry. Marco is a frequent speaker at Industry events to deliver future oriented perspectives, driven by changing shopper behavior. GfK is one of the world’s leading market insights companies, with more than 13,000 experts working in over 100 markets.
With nearly 20 years of experience in the international cruise and technology industry, Luca Pronzati has a wealth of experience in boosting productivity and business development through innovation. Mr Pronzati joined MSC Cruises in 2012 and has since focused on developing and delivering holistic solutions across all areas of operations. With a vision anchored in innovation and technology, he is in charge of coordinating MSC Cruises’ investment and optimization efforts to bring the latest consumer-centric technologies to the Company’s fleet. To this end, Mr Pronzati has implemented various projects resulting in the deployment of an innovative B2B & B2C E-commerce platform in more than 44 countries, a newly virtualized Contact Centre located in 13 countries worldwide and the launch of a new mobile App in more than 15 countries. More recently, with MSC Meraviglia’s entry into service in June 2017, Mr Pronzati and his team have successfully implemented MSC for Me, an industry-first digital innovation programme designed to elevate on-board customer experience by enhancing the way guests interact with the ship and her crew. Among other important features, this innovative application includes a dynamic wave finding system that allows guests to access a range of on-board geolocation services, including kid’s location at all times. Mr Pronzati is based at the Company’s Headquarters in Geneva, Switzerland and leads a team of dedicated professionals around the world. Mr Pronzati holds a Masters’ degree in Engineering and a degree in Corporate Valuation of SDA Bocconi in Milan, Italy.
Christopher Ganz is responsible in ABB to increase service awareness in research and development. After studying electrical engineering at ETH in Zurich and a PhD degree in control, he held various R&D positions in ABB’s power plant control unit. Later he was responsible for the corporate research program in “Control & Optimization”. In his current role as Group VP for Service R&D located at ABB’s headquarters in Zurich, Christopher Ganz is leading cross-division projects in the area of service technologies, which includes remote services, and IoT initiatives.
Since joining Google in March 2011, Benedikt has held a number of leadership positions in different parts of Google’s Global Business Organisation. Based in the EMEA HQ in Dublin, he is currently responsible for Google’s Swiss & Austrian Marketing Solutions division.Benedikt has several years of management, brand and marketing consulting experience. Having graduated from the University of St. Gallen, Switzerland with a Masters degree in Strategy and International Management and through his previous work at an international management consulting firm and a leading Swiss creative agency. Early on, Benedikt helped national and international companies with their digital transformation and their digital brand management, his current focus is on helping customers unlock the full potential of the internet.
Anthony is the Global Partnerships Manager at UBS Group Innovation. As well as leading the UBS Future of Finance Challenge and authoring several white papers, Anthony develops UBS’s presence and partnerships in key innovation ecosystems around the world.
Previously, Anthony worked in Venture Capital, and prior to that served as a British Army Officer. He holds an MBA in strategy and entrpreneurship, which he completed at Manchester Business School and the University of Chicago, Booth School of Business.
digitalswitzerland is a cross-industry association created from the shared vision of its members to strengthen the country‘s position as a digital hub and to project those benefits across the whole of Switzerland’s industries as for example in Fintech, Life Science, Fashion, Medtech, etc. As a sign of personal commitment and dedication, the members launched several initiatives, focusing on three key areas: attracting outstanding digital talent, helping existing companies master digital challenges and significantly strengthening the Swiss startup ecosystem.
Head of Partnerships
+41 78 843 12 44
Jr. Partnerships Manager
+41 78 785 39 00