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Luca Graf

Luca Graf is responsible for E-Commerce, the development of web and mobile sales & service platforms and direct distribution at Swiss International Air Lines. He has lived in Switzerland, Germany, Italy and Argentina and worked for the last 15 years in the areas of sales, marketing, network management and ground operations with various airlines. Luca holds a Ph.D in Service Management & Marketing from University of St. Gallen and a Master’s degree in Industrial Engineering & Management from Technical University of Berlin.

Torbjörn Fredriksson

Mr. Torbjörn Fredriksson heads the ICT Analysis Section at the UN Conference on Trade and Development (UNCTAD). He is responsible for the annual Information Economy Report (IER) and UNCTAD’s work on ICT sector development, e-commerce and ICT measurement. The 2015 edition of the IER focused on the potential of e-commerce for developing countries. It featured among other things the UNCTAD B2C E-commerce Index and the Global Mapping of Cyberlaws. Mr Fredriksson joined the UN in 2000 and was for eight years one of the main authors of the World Investment Report. Before joining UNCTAD, he held positions at the Invest in Sweden Agency and the Swedish Ministry of Industry and Commerce. He is the author of several books and has published articles related to international trade, investment and technology. He has an MSc in International Economics from the Stockholm School of Economics.

Michele Raballo

Michele Raballo is a Managing Director within Accenture Interactive practice and leads the Commerce capability in the Milan Center of Excellence. Michele has over 17 years’ experience at Accenture with a proven track record of sales and delivery. His experience extends across the full project lifecycle, from planning and design to transition, on large scale engagements. He is an expert in Solution Design for omni-channel Commerce and has an extensive knowledge of online and back-end solutions. Currently, he is engaged at different levels in all the major omni-channel Commerce implementations and opportunities.

 Manuela Karam-Feuz

Manuela Karam-Feuz is an E-Commerce partner manager for SIX Payment Service. SIX is Switzerland’s leader in payment processing and offers the most secure, stable financial technology providers available. SIX is the ideal partner of choice for businesses of all types and sizes who expect rapid, user-friendly cashless solutions to deliver a better customer experience.
Manuela has worked with big brands, web agencies and banks on various projects related to e-commerce and e-payment. For SIX, it is all about chances and success; not only because of the revenue growth outlook but also because it allows merchants to explore new ways to bond with their customers.
After a Masters in Linguistics and History, Manuela Karam-Feuz has pursued her education in economics and project management.

Sebastien Szczepaniak

Sebastien started his career with Procter & Gamble where he occupied several Marketing, Sales and Management roles, among them as Head of Sales in France and Country Manager in Portugal. He was director of Consumables for Amazon France and Europe. He joined Nestlé one year ago. He is Vice President in charge of eCommerce and Group Sales.

Gerd Mittmann

Gerd Mittmann joined Shutterstock in 2011 where he led the company’s International efforts, from product localization to content sourcing, marketing, sales and staffing. He is currently VP of Marketing for APAC and EMEA, focusing on marketing efforts to Shutterstock customers and contributors in those regions. Gerd previously worked as VP of International at where he was responsible for their International subscription businesses in EMEA and APAC. He started his career in publishing, where he held various positions at IDG Communications in Germany. Gerd has a BA in English and Geography from the University of Augsburg in Germany.

Philippe Lucet

Philippe Lucet is Lead Counsel for Richemont, in charge of legal for two luxury Brands and Group e-commerce projects worldwide, and has handled digital, online distribution and CRM projects in the United States, Europe, Japan, China and Asia -Pacific. Before joining Richemont, he was a Corporate/Commercial attorney-at-law in the Paris and New York offices of the global law firm Dentons, specializing in IP/IT, technology, media and telecommunications. In June 2014, he was elected as one of the representatives of the French community in Switzerland. Philippe is a graduate from Sciences-Po Paris, and holds a Master of International Affairs in Finance and Banking from Columbia University, and a Master of Law, Science and Technology from Stanford University.

Alexandre Wehrlin

Alexandre Wehrlin is a Swiss-Australian who studied and grew up in Geneva. He started his career at Sita, a telecommunication company and later joined DFS Trading Ltd, a member of luxury group LVMH, where he worked five years as a Business Analyst. During this time he carried out several international projects notably in Miami and in Singapore, conducting IS integration and training. In 2004, he joined the Communications Department at Piaget, where he was in charge of budgeting, internet and films. In 2007, he was appointed E-Business Manager and dedicated his time to the launch of several e-commerce platforms in the US, Europe, Japan and lately China. He also conducted the internalization of contact-centers for the brand. He oversees the development of websites, the digital media, social networks, and back-office services and also participates in the brand’s communication launches. In parallel, Alex is also a lecturer at the Geneva University for the e-business and communication master.

Tobias Wirth

Tobias Wirth is a member of the Board of Directors at smama and Head Digital Products for Aduno Group. As a founding member of the smama association, a mobile expert of many years, and having held a number of positions in digital product development in the telecommunications, online and financial industries, he has a proven track record in the field of mobile services, focusing on mobile commerce and mobile payment. Over the last few years, he has realized a number of projects and apps with Swisscom, MasterCard and banks in the area of near-field communication (NFC), and brings with him his unique market knowledge of payment and wallet apps. Furthermore, Tobias Wirth is a lecturer at the Zurich University of Applied Sciences (ZHAW) and the University of Applied Sciences in Business Administration Zurich (HWZ).

Rico Baldegger

As a professor of Management and Entrepreneurship at the School of Management Fribourg, Rico J. Baldegger acts as academic coordinator of the Master in Entrepreneurship. He graduated from the University of St Gallen and obtained his doctorate from the University of Fribourg. He is the author of numerous publications on entrepreneurship, internationalization of SMEs and the reorganization of family businesses. Moreover, he is a serial entrepreneur, as is demonstrated by the many companies he created.

Stefano Pistilli

Worked till 1995 for the transport company TOP FLY ITALIA, located in Reggio Emilia, with the role of President. Since 1995 working as General Manager of Traconf and as President and Sole Director of HUB&LOGISTICS SA

Marco Schmid

Marco Schmid started in 2013 at Rackspace as Senior Solution Architect and is now Country Manager DACH. He studied Information Technology and worked for Global Enterprises, such as itsystems AG and BMW Sauber F1 Team, in different IT related roles, as Project Manager, Solution Architect and IT Engineer. Today he is leading the Sales and Marketing actions for the DACH Region of Rackspace out of Zürich with a strong focus on Managed Cloud.

Claudia Patocchi

Claudia Patocchi is Team Leader of the Product Management for International Business Solutions at Swiss Post in Berne. In this function she is also a specialist for world-wide distance selling solutions for e-commerce customers in Switzerland. She started her carrier in the product management of B2C solutions and within the partner management of alternative distribution solutions, which allowed her to gain many years of experience in the distance selling area. Ms. Patocchi graduated in Business Administration at the University of Cologne and also studied International Management at the Haute Ecole de Commerce (HEC) in Paris.

Marc Sondermann

After obtaining two masters’ degrees in industrial engineering and international business, Marc Sondermann kicked off his career as part of the founding team of Payback, the German customer loyalty and CRM company. In 2003, he founded Europolitan, the international online news platform. He subsequently worked as Italian Correspondent for TextilWirtschaft and as an e-commerce consultant for several luxury labels, where he launched new lines of business. In September 2014 the Swiss-born manager was appointed Editor-in-Chief of Fashion Magazine and CEO of publishing company Edizioni Ecomarket.

Gunnar Klauberg

Gunnar is responsible for the Product Marketing of AEM Mobile and Media Publisher. Before joining Adobe‘s AEM team, Gunnar worked with clients like Deutsche Telekom, Axel Springer, Nokia, Vodafone and held P&L responsibility for a leading WCM product line and their R&D department in the technology sector. This sums up to a total of 17 years of experience in the field of Content Management. The reason to join the CQ team was his amazement about their clear vision and recent solid execution based on their many years of content management experience focusing on two main audiences: agile marketers and IT equally. He didn‘t see any other Content Management vendor empowering employees better to drive their business through a coherent and agile web experience. Gunnar joined Adobe Systems in Oct 2010 through the Day Software acquisition.

Martina Dalla Vecchia

Prof. Martina Dalla Vecchia is head of certificate courses (CAS, DAS) and lecturer for Internet Business and Online Marketing at the University of Applied Sciences and Arts Northwestern Switzerland in Basel. E-Commerce, business trends and internet strategies are among her core competences.

Enno Jönsson

Since 2010, Enno Jönsson works at Facebooks international headquarters in Dublin. He started out as the first manager in the Dublin office to focus on the German speaking region, and moved to a team lead role in 2013. Today, he manages a team working with companies across the verticals eCommerce, entertainment, travel and financial services. Prior joining Facebook, Enno he had worked in a similar position at Yahoo Spain.

Federico Gasparotto

Federico is Commerce Strategy Lead at Accenture Interactive and is responsible for the activation models of digital channels, integration with traditional channels and projections of the impact on perceptions of the brand and its position within the market; definition and implementation of strategies and end-to-end Commerce services for the Fashion and Retail markets; definition of local and global models and operations of direct marketing.

Carlo Terreni

Carlo Terreni is co-founder and board member of NetComm Suisse Association. Since August 2012, he is head of the NetComm Suisse Observatory and he works with passion and determination towards the establishment of a permanent e-commerce observatory, in collaboration with PostFinance and Accenture. His goal is to supply free strategic quantitative data on electronic commerce to the Swiss e-commerce community, in order to help decision makers to exploit the potential of the Swiss and European online market. Carlo has been working as a digital consultant and account manager for Tinext SA, a leading web Agency in Ticino, since 2010. He has provided consultancy services for companies such as Cornèrcard, Sanofi, AET, Bally, Diamond, Artsana, Royal Caribbean, etc. He holds two Master Degrees in marketing and sales from Copenhagen Business School and Bocconi University and he obtained his High School Diploma at Lasswade High School in Scotland.

Jonathan Rey

Jonathan is the Head of Technology at DeinDeal, he joined the company in March 2014 as a technical product manager and was quickly promoted to Head of Technology. One year later, DeinDeal won the e-commerce award for the best shop across all categories. His main focus is the development and management of the e-commerce platform – web, mobile web, iOS, Android – and all the systems that DeinDeal’s customers interact with.
Jonathan earned a bachelor degree in Information technology at the HEIG-VD in 2009. Since then, he worked at Yahoo EMEA headquarter in the field of display advertising and founded 2 software companies including one on the campus of EPFL in Lausanne. Jonathan has a dual background in IT and business, and this helps him delivering an IT strategy that is fully coherent with the company strategy.

Stefano Zoia

Stefano Zoia is CEO of Tinext since 2013. Under his leadership the Swiss company established itself as a leading web agency and system integrator in Canton Ticino and Italy. Today, Tinext is developing a global strategy and recently opened a subsidiary in Dubai, the heart of the fast growing Middle East market. Zoia has completed his academic education at the University of Milan and has immediately started working for some leading agencies specialized in marketing, communication and integrated digital projects. In 2000 Stefano founded and directed SitesPro Italy, making numerous digital marketing projects nationwide. In 2006 SitesPro was acquired by Tinext, becoming the current Italian branch of the company: Tinext Italy. Since 2010 Stefano is a member of the Executive Board of Confindustria Advanced Tertiary Varese and Professor at the Master Digital Marketing course of the University of Applied Sciences and Arts of Southern Switzerland (SUPSI).

Lorenzo Baroni

Expert in communication and strategic marketing. Publisher of periodicals for the Tourist and Business Travel sectors, with extensive experience in advertising, video production and organizing public events, as well as handling the public image of many of the world’s leading designers and architects. For seven years, up to the beginning of 2000, Baroni was publishing director of the Secondamano Group ( >5K Employees). As a specialist in startups and in the management of complex organizations, Baroni has also founded numerous publishing houses and multimedial and service companies, some of which are today seen as case-histories illustrating major successes in e-business. From 2004 to 2013 Managing Director of VDA Multimedia Spa, multinational Group focused on the engineering and offering of solutions, services and contents to the hospitality industry in the world. At present he is Executive Vice President of Forcontact and CEO of Tripitaly.

Umberto Andreozzi

As today’s Accenture Interactive Executive, Umberto Andreozzi is the head of digital servies, including strategy, marketing and e-commerce platforms. He has been with Accenture since 2004 and has performed many different roles within the company in the following sectors: Consumer Goods, Retail and Luxury and has worked for international clients such as Kraft Foods (US), Woolworths (South Africa) and Nespresso (CH). After finishing his secondary studies in one of the top French highschools in Toulouse (FR) and Washington DC (USA), he was awarded a Mechanical Engineering degree from Politecnico di Milano (Politechnical University of Milan) .

Stefano Lena

Stefano has 20 years of experiences in sales and business development in the field of Software Enterprise, combined with a deep knowledge of luxury markets, distribution and consumer goods. Having worked in leading multinational companies, in 2013 Stefano joined ContactLab as the person responsible for business development, strengthening of the commercial strategy and the company’s international consolidation.

Jorij Abraham

Jorij Abraham has been part of the international eCommerce community since 1997. He has been manager eCommerce at Bijenkorf (an upmarket department store chain), TUI (Europe’s largest travel organization), online publisher at Sanoma Media (the largest media company in the Benelux) and Director of Consulting as Unic (Europe’s largest hybris eCommerce integrator). In parallel to these activities he (fellow) founded two companies, eVentures Europe and vZine.Since 2013 he is as Director of Research & Advise at Ecommerce Europe. Ecommerce Europe represents 4.000+ companies selling products and/or services online to consumers in 10 countries in Europe. He is also director of the eCommerce Foundation, a research institute offering practical ecommerce research and benchmark services.

Davide Villa

Davide Villa is Head of Company Development at JobCloud AG. As former President of the Board of Directors of AG, Chief Revenues Officer of and CEO of Monster Central and Eastern Europe, Davide has extensive international experience in the further development of fast-growing online enterprises and a successful track record in M&As, distribution, marketing and product development on the internet. He contributes his extensive knowledge of online business models to various Board of Directors and Management Teams.

Alessandro Marrarosa

Born in 1975, Alessandro Marrarosa has co-founded and is now President of “NetComm Suisse, the Swiss E-Commerce Association”. He gained a master in Computer Science at SUPSI and a federal certification as Marketing specialist. He started a career as web programmer and then project manager in Swiss Post and is now Market area manager for small and medium-sized enterprises in PostFinanace SA. He has a strong experience in digital innovation and improvement of business processes. Marrarosa’s main responsability is to help, with his team, enterprises to automate billing and payment processes.

Thomas Lütolf

Thomas Lütolf has an eMBA in Marketing and Finance and graduated in Engineering at the ETH in Zurich. Since 2005 he works for the city of Baden as head of location marketing. He successfully implemented an umbrella brand strategy. The whole marketing mix of the city for Business and Leisure is in his responsibility. Previously, he worked 6 years for Mobility CarSharing Switzerland.

Gero Kummer

Gero Kummer has been Senior Manager Business Development at PayPal since April 2014. In this role, he manages PayPal’s business activities in Austria and Switzerland. Prior to joining PayPal, Gero Kummer has been responsible for merchant marketing at the online marketplace eBay since 2009. In 2011, he took over this position on the European level. Further stages of the communication and media graduated were Thomson Reuters and Lansinoh Laboratories Inc.

Sven Löffel

Worked till 2009 for the international telecommunication company Mitel, located in Solothurn. First in the support and afterthat in the education department. Since March 2009 working as a sales engineer at PostFinance in Berne with focus on e-payment for Key accounts. From 2010 – 2012 further training as Economics technician and business leadership. From 2013 - 2015 in-service MAS corporate finance.

Lukas Ryf

Lukas is a Senior Manager at Adobe responsible for the platform and other related AEM platforms such as the Marketing Hub (DAM), the corporate Intranet and other AEM implementations at Adobe. Lukas originally joined Day Software 1999 and has been involved in several AEM implementations since then. Most of the time as a consulting director being responsible for customer’s implementations in Europe and the US. After the acquisition for Day Software by Adobe, Lukas took over the space and relocated to San Francisco. After the birth of his boy and girl twins he and his family moved back to his hometown Basel, Switzerland.

Dominik Rief

Dominik joined Zalando in 2011 and was involved in the early setup of Zalando in Austria and Switzerland. Since 2012, he is leading the business as Country Manager in these markets. Dominik studied Business Administration at the University of St. Gallen.

Beat Gabler

Beat is heading Product Management within CCV Switzerland and is responsible for the whole product and service portfolio including e-commerce, point-of-sales payment infrastructure but also after-sales services. Before joining CCV Switzerland, Beat occupied senior product management positions at Credit Suisse and SIX Payment Services where he was in charge of the entire point-of-sales offering. Beat started his career in telecommunications at Swisscom focusing on mobile online-services, personal information management and messaging. He holds an Executive MBA in management and corporate finance from HEC Lausanne and a Masters degree in Political science from University of Lausanne.

Peter Erni

Online communication nerd, Social Media lobbyist & strategist | Fields of interest: #InboundMarketing #SocialMediaMarketing #ContentMarketing #InfluencerMarketing #EmailMarketing #Storytelling #ProjectManagement #Gamification #SocialCRM #Blogging

Placido Faranda

Placido Faranda is the Head of E-Commerce EMEA at Acer Europe, where he leads the E-commerce team and business operations for 12 countries. He gained 11 years of hands-on experience in online and multi-channel marketing across the EMEA region. Born in Catania in 1978, Placido graduated in Business Communication from the University of Salerno. He later earned his Master’s Degree in Electronic Media and Internet Marketing from the University of Paris 8, where he also enrolled for PhD research in Media Economy. He started his career in France working for leading advertising agencies, such as DDB and Fullsix, supporting the online strategy of French Telcos and other large accounts, such as SFR, Bouygues, Nivea, Coca-Cola, and Galeries Lafayettes among others. He later returned back to Italy to lead the Eastern European development of the Italian mobile service provider Dada Net, formerly Buongiorno. In 2008 he joined Vodafone Italy, managing the creation, development, and launch of company’s B2B e-commerce business. In 2010 under his management, the Vodafone Business Store was awarded Best Project Vodafone Online Services for the year.

Rainer Kirchhofer

Rainer has been working with SBB since July 2015. He is now in charge of Switzerland’s most downloaded mobile application, SBB mobile. Currently he is busy implementing a new public community driven development strategy for the next SBB Mobile Preview application. Before joining SBB he was working at Swisscom and Sunrise in various product and project management roles for products like Mobile ID or Swisscom TV and Swisscom Internet solutions.
Rainer has a Master of Science obtained in 2001 at University of Lausanne (HEC) in Management and IT. While studying he also did an Erasmus exchange in Madrid, Spain at University Pontificias Comillas. Currently he is attending an Executive MBA curriculum in Business Engineering at University of St.Gallen. Rainer’s hobbies are traveling, jogging and snowboarding, besides of course being a tech-geek always seeking for the latest and greatest. Rainer is married and father of a little girl and he speaks fluently German, French, Spanish and English.

Roberto Mastropietro

Prof. Roberto Mastropietro has a degree in Computer Science from the University of Milan. After some initial experiences both in systems engineering and software development he joined the Swiss Scientific Computing Centre in 1992 as system manager for HPC systems, and became later the head of the Systems and Networks group. In 2001 Roberto joined the University of Applied Science of Southern Switzerland (SUPSI) currently holding the position of Director of the Institute for Information Systems and Networking (ISIN). The Institute carries out both applied research and teaching in the ICT domain with a special focus on Internet of Things projects. His main fields of interest are data management and ICT infrastructures.

Thierry Kneissler

Thierry Kneissler (1971) is CEO of TWINT Ltd., Switzerland’s first integrated payment and shopping app. TWINT is a spin off of PostFinance. Before moving to TWINT, he was member of the Executive Board of PostFinance for 6 years. He joined PostFinance in 2003. Earlier positions include business consultant for an internet company and project manager for a bank.
He studied Economics and is an Executive MBA from University of St. Gallen. Thierry Kneissler is married, father of two children and lives in Berne.

Claudio Fischer

Claudio is a lawyer and senior manager in the EY Indirect Tax Team in Zurich and has over 10 years experience with Swiss and European Value Added Taxes (VAT). Claudio has specialized in advising national and international companies of all sizes and industries in e-commerce related tax questions, in particular VAT and customs, withholding tax and fixed establishment issues. He has also led several projects for the European Commission in this area. Prior to joining EY, Claudio worked for the Swiss Federal Tax Administration and was vice-president of the OECD’s working group on consumption taxes, dealing among others with taxing the digital economy. Claudio is a lecturer at the University of Lausanne for VAT and author of numerous tax publications and a regular speaker at VAT events in Switzerland and abroad; he is also a member of the VAT competence center of EXPERTSuisse.

Marcello Mastioni

Marcello holds an MS in Management and Industrial Engineering from the Technical University of Milan, Italy. He began his career in 2000 as Business Development Manager at a consumer finance start-up that is now the largest mortgage broker in Italy. In 2002, he joined General Electric’s Leadership Program, holding product manager and supply chain manager roles in several countries in Europe. In 2005 and 2006, he became Director of Global Operations of GE’s Digital Energy UPS business. Marcello joined the GLF programme in 2006. He worked at the Forum until 2010 as Head of the Retail and Consumer Goods Industries, expanding the community and developing strategic projects in the areas of sustainability and innovation. After the Forum, Marcello joined the leading Internet travel company Expedia as Director of Strategy and Business Development; in this assignment he developed Expedia’s strategy for the Lodging business, and executed global transformational initiatives. He currently leads the EMEA business of HomeAway, the leading global vacation rental marketplace with more than 1 million vacation rental listings in 190 countries, which he joined in early 2013.

Elena Marchiori

Dr. Elena Marchiori is a Postdoctoral Researcher and Lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), Faculty of Communication Sciences. She holds an M.Sc. in Media Management and a Ph.D. in Communication Sciences. She is the executive director of – the eTourism Lab at USI, and works for the Institute of Communication Technologies at USI. She is member of IFITT – International Federation for Information Technologies in Travel and Tourism, and general secretary of the IFITT Swiss Chapter. Her research interests are online tourism communication, reputation in online media, maturity of destinations and web adoption, and media effects.

Fabio Cannavale

Fabio Cannavale holds a diploma in engineering from Politecnico di Milano and holds an MBA from INSEAD, Fontainebleau, France. In 2004, he cofounded and has acted as Chairman of the Bravofly Rumbo Group, now group, since then. He started his career as a consultant, working between 1989 and 1996 for A. T. Kearney and for McKinsey & Company. Between 1996 and 1998, he launched The Floating Village in Venezuela, an innovative concept of a holiday village built on boats. Between 1999 and 2001, Fabio was a member of the management team of eDreams, an online travel start-up. Between 2001 and 2004, he worked for his family-owned businesses and collaborated with a not-for-profit entity. He is also a member of the board of directors Cavotec SA, Nomina SA and Consortium Real Estate BV.

Carlo Fontana

Carlo Fontana graduated in law at the University of Milan. After a brief internship at the Michelangelo Hotel in Milan, in the same year he starts his career at the Hotel Lugano Dante Center. At first he worked as a receptionist, then as Front Office Manager and management assistant until becoming chief executive. From 2003 he is also chief executive of the Hotel Berna in Milan. In 2013 he becomes CEO of the start-up company

David Hug

David is Managing Director of Ringier’s independent corporate venture arm. Prior to Ringier Digital Ventures, he worked as an Investment Manager at ZKB Start-up Finance and as an Investment Analyst for b-to-v Partners and Ecosystem Ventures. David holds a Masters Degree in Entrepreneurship.

Robin Simon

Serial entrepreneur who changed sides in 2014, now being responsible for Tamedia Digital’s Deal Flow, managing M&A and investment processes and trying to intensify startup mentality in a corporate world.

Donatella Paschina

Donatella Paschina is the CIO of Ermenegildo Zegna Group, the worldwide leader in luxury menswear present in more than 35 countries. The experience gained in the Manufacturing and Retail comes after a long career spent in large companies of the Travel and Transportation Industry. In her career, Donatella held several managerial roles, mainly in the Information Systems, but also in Purchasing, Planning and Organization. Donatella started her career in the ‘80s as Operations Researcher in an Airline Company, after graduating with honors in Economic Sciences from the University of Rome, Italy. Since then, she has always promoted and managed the IT lever as a tool for processes simplification, corporate information enhancement and business innovation.

Reto Dürrenberger

Reto Dürrenberger is CEO and founder of the Swiss advertising agency Werbeanstalt Schweiz AG. Before that, he worked for Swisscom and PostFinance. Working for advertising agencies, he was responsible for the market entry of Orange in Switzerland. His other company is Rent a Rentner AG which he successfully relaunched two years ago. On this online platform, retirees who are still willing to work can offer their services and expertise. In December 2015, Rent a Rentner will start a dating platform called Date a Rentner.

Matteo Alessi

Matteo Alessi was born in Verbania, Italy, not far from the Alessi factory near Lake Orta in 1978. He studied for a Master degree in Economics at the Milan University Bocconi where he graduated in 2002 before joining watch company Breil in the International Marketing department.
He joined Alessi, the family company in 2004 as Managing Director of Alessi U.K.
At the beginning of 2008 Matteo moved back to Alessi headquarters in Crusinallo, Italy, where he assumed
his new position as Trade Marketing and International Development Director.
In the same year Matteo and his wife, Daniela, had twins Annalisa and Giacomo.
In 2010, their third child, Carolina, was born.
At the end of 2011, due to a reorganization of the activities in the foreign markets, Matteo has taken over the role as Executive Vice President of International Sales & Development with the specific role to look after the development and sales activities of the Alessi network within Europe and, starting from beginning of 2014, USA and Canada.

Alessandra Grimoldi

My passion is new start up and creating new positions from scratch, great passion for eBusiness and digital marketing. Strategic thinking and innovation are strongly embedded in my way of working always focusing on our customer, delivering a consistent omni channel experience. I am a key agent of change inside the company and love working in team always leading people with passion and performance.
Responsible for managing complex projects with global organization cross functional, from IT to marketing and services with 12 years of working experience and more than 6 on online and innovation activities, mostly in an international environment and structured organization, collaborating and working also with key players such as IKEA.

Djoa Strassburg

It was already foreseen in the high school yearbook that Miss Earth Switzerland 2013 would one day become a human rights activist. During her year of reign she served as the ambassador for a Swiss environmental project named “Jede Zelle Zählt” (Every cell counts) by my blue Planet as well as the NGO Plan Schweiz, where she introduced a campaign entitled “Because I’m a girl” throughout the country.
To this end, Djoa Strassburg organized a charity run at the Letzigrundstadion in Zurich to raise money for the slave girls in Nepal. The now 23-year old raised CHF 40,000 which she personally delivered in Nepal.
The visit to Nepal and the intensive exchange with the girls was an extremely moving experience. In addition to her work as a model for national and international campaigns, the young woman from Zurich has graced the covers of fashion magazines and is also active on the political scene.
She has participated in a number of podium discussions and taught children about sustainability. Djoa has given a TV, radio and newspaper interviews with a view to make people aware of humanitarian and environmental topics as well as to sensitize those around her about the environment and their fellow mankind.
Djoa Strassburg is currently studying Architecture at the ETH in Zurich, in addition to moderating animal reports and events sponsored by the Swiss Animal Rights group. She is also often seen on runways for sustainable labels.
The young woman from Zurich descends from a proper multicultural family. Her mother is from Angola and married an Italian while the father of the former Miss Earth is of German origin who is now married to a Chinese woman. Djoa was born in Zurich and is a resident of the city.

Rudolf Geiger

Rudolf Geiger is Director Large Enterprise Accounts Central Europe for Demandware Digital Commerce (NYSE:DWRE). Using its SaaS based, global Enterprise Cloud Commerce Omni-Channel Platform, Demandware helps its customers such ADIDAS, L`OREAL, JACK WOLFSKIN, LABELUX (Bally), PANASONIC etc. to develop & deploy their Web-, Mobile- or POS Commerce Solutions faster and with less risk. It`s unique Shared Success Business Modell helps them to growth faster.
Before joining Demandware in 2007, Mr. Geiger held several Sales Management Roles in Germany and the USA @ NOVELL, SILVERSTREAM Application Server, FILENET & WATERMARK Document Management.
Mr. Geiger, born in Innsbruck/Austria, has a degree from the Academy of Trade/Innsbruck (1985) is married and has 2 children.

David McQueen Johnston

With over 20 years working with some of the best brands in Retail, Mail Order the Online channel. David brings a unique perspective to the delivery of successful Ecommerce operations in countries around the world.
Based in the United Kingdom, and a regular speaker on Global Ecommerce, David combines this passion with a life time driving and running racing cars.

Juan Fernando Barón

Juan Barón, Chief Digital Officer Publishing at Ringer, is an accomplished digital marketing professional with a reputation for building successful media operations, leveraging big data for algorithmic media buying and optimization, and ideating technological innovations. He is passionate about improving processes through technical development, growing business through strategy and sales support, and building teams. With over 10 years of startup experience in ad-tech, Juan has deep knowledge of the digital advertising landscape, technologies, and intricacies of the agency world. Recently relocated from New York, he is helping accelerate the digitalization efforts of the news operations. His digital operations team is responsible for innovation and education across SEO, Social, Big Data, and Video.

Melanie Huber

After completing her bachelor’s degree in Tourism, Melanie Huber gained her first experiences of online marketing during work experience arranged as part of the EU programme, “Erasmus for Young Entrepreneurs”. There she discovered her enthusiasm for social media. In 2012 she completed her MBA with a focus on tourism and business administration.
Melanie Huber currently works as Marketing Manager (Switzerland) for the online service sobu (Social Media & Business Network), launched by Post CH Ltd. sobu was founded in 2012 and is now the biggest recommendation platform in Switzerland. The platform combines word-of-mouth advertising with social media. It is a way for online shops to increase their traffic, reach more buyer segments and attract new customers.

Luca Pronzati

Since April 2012 Luca Pronzati, MSC Cruises Chief Strategic Development Officer, is leading MSC 3.0 Enterprise Transformation Program. Graduated in Electronic Engineering at Genoa University, Luca is an experienced Senior Executive with almost 15 years of international multicultural experience.

José Namén

With great passion and solid background in digital channels and marketing, José Namén has succeeded in planning, leading and implementing cross-market digital strategies. His current position as International Recipe Marketer at Thermomix ignites José’s exciting journey: taking Thermomix, the revolutionary kitchen appliance with its innovative Recipe Chips, touch screen and unique Guided Cooking function, into the digital world. José, as leader of the Global Recipe Marketing, is responsible for the design and execution of digital strategies within the recently established recipe business of Thermomix. José believes in the power of digital to transform analogue societies and organizations and to enhance customer experience.

Benoît Gaillard

My personal vision is to unleash the potential of brands, businesses, community, people through digital solutions. I truly believe better business leads to a better life for all.
My friends claim my strength is in connecting opportunities, technologies, people.
For 14 years, I built brands and businesses internationally with senior international marketing roles with Procter & Gamble and then Coca-Cola/Nestlé. I then enjoyed the thrill of building my own business with a focus on digital marketing. I now leverage this digital expertise and experience contributing to the Digital Transformation of Caterpillar© the industrial B2B giant – 3 millions machines to be connected – Big Data, Big Iron!

Gregor Nilsson

Gregor Nilsson has been working since 2004 for the Swiss office of WWF, one of the largest environmental organizations in the world. Moving through different departments he’s been involved in several digital projects from websites to CRM. In 2013 he took over the position of Head of Online and in this role he’s leading the organization into the digital age.
Gregor is a passionate online fundraiser and he loves the possibilities the digital world offers to engage people for a good cause.

Frederick Rossmann

Born in Zurich, Grown up in Mannheim (Ger) and Glarus (Ch), studied graphic design in Zurich, worked for the last 20 years in big network advertising agencies such as JWT, BBDO and TBWA in Zurich, Berne and Mexico City. 7 years as Creative Director and member of the board with TBWA Zurich. Today Creative Director of Werbeanstalt Schweiz AG. Does art and illustration under the name of “Fredinko”.