Alex Mari is the Global Director of Digital Marketing & eCommerce at Sonova Group in Zürich, Switzerland). In addition, he is the founder and CEO of BrandMate App (HCMC, Vietnam), and an Adjunct Professor of Digital Transformation at the International University in Geneva (Switzerland). And he is also a Digital Marketing Lecturer for Executives at SDA Bocconi, School of Management (Milan, Italy) and a former Brand Manager at Procter & Gamble, WPP, and Telecom Italia.
Sonova is the leading manufacturer of innovative hearing care solutions. Through our core business brands Phonak, Unitron, Advanced Bionics and AudioNova we offer our customers one of the most comprehensive product portfolios in the industry – from hearing aids to cochlear implants to wireless communication solutions. The Sonova group is currently present in over 90 countries across the globe and has a workforce of over 13,000 dedicated employees.
Address: Laubisruetistrasse, 28 - Staefa - 8712 (Switzerland)
Phone: +41 58 928 44 27
Digital marketing is in a constant state of evolutionary flux, and the current state-of-the-art is no exception. Marketers are using increasingly dynamic and integrated strategies to communicate with audiences on a personal level. Proximity marketing targets people at a particular location, using Bluetooth, wifi hotspots and geofencing, to offer location-specific content and promotions. Social media […]
PwC Digital Services GmbH