speaker info

Andrea Franchini

Head of Research

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WHO IS Andrea Franchini

His work in marketing began in the academic field, where he carried out initial studies into the relationship between marketing and technological innovation, more than 20 years ago. He then worked in the research departments of leading Italian institutes, taking care of media and new media. At Contactlab he is responsible for the development of online methodology applied to market research, with a particular focus on the implementation of automated solutions for customers, as well as being responsible for international surveys dedicated to Internet user behaviour.

WHO IS Contactlab

We provide the leading digital customer engagement solutions for commerce-focused companies and fashion & luxury brands to develop successfully digital communication programs that enable personalized marketing to unlock demand and build lasting customer preferences. Engaging with customers individually and seamlessly alongside the entire purchase is the most effective way to help brands grow their business; for that reason, our solutions enable brands to gain insights into the context of each customer and deepen the retail experience by delivering highly individualized digital contact plan across channels based on events, preferences and product lifecycle. Today, we work with more than 1000 clients in different industries across the world and serve most of the world-class brands in the Luxury and Fashion sectors.

Address: Via Natale Battaglia, 12 - Milan - 20127 (Italy)
Website: www.contactlab.com
Phone: +39 02 28 31 181

My Sessions

e-Commerce meets Food


This panel will focus on the evolving habits of food and beverage consumers in Switzerland and the challenges of omnichannel integration in the sector. The discussion will firstly present the figures revealed by the e-Commerce meets food report, conducted jointly by the NetComm Suisse Observatory and ContactLab, namely, the volume of food-related online shoppers in […]

e-Commerce Innovation Mobile Development


We are glad to take part in the Netcomm Suisse Association as reseach partner to develop insights related to consumers' behaviours and take part in the events in an upcoming crucial country for our business.