speaker info

Antonio Besana

Deputy General Manager

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WHO IS Antonio Besana

Antonio Besana, Deputy General Manager GfK Consumer Choices Italia. 61 Years old, graduated in Political Sciences at Catholic University of Milan (1980), with significant more than years 35 years’ experience in Retail Panel research, joined GfK in 1998 after previous professional experiences in Nielsen (1980-1996), and TNS (1997-1998). Member of the Italian Order of Journalists he is seldom publishing marketing articles on the Italian press. He is also author of two history books on first world war, abou the Christmas Truce of 1914. He lives in Milano (Italy) with his wife Flavia (married 1981). In spite of his frequent business travelling and busy professional life, he enjoys sports and hobbies: alpine downhill skiing, travelling with his motorbike, and reading military history books.


GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. More information on www.GfK.com

Address: Via Tortona, 33 - Milano - 20144 (Italy)
Website: www.gfk.com
Phone: +39 02 87055243

My Sessions

Digital and e-Commerce revolution in banking and insurance


Incredible new financial technology solutions are sweeping the world of e-Commerce. Focusing on insurance and banking, a host of exciting digital models are taking shape around us. For instance, in Australia an online trading platform can decide stock exchange investments, in Switzerland new platforms are available to find the best insurance option, and in Italy […]

General Business Innovation Technology