speaker info

Benoît Gaillard

e-Commerce Global Strategy Manager

Caterpillar Inc. logo

Caterpillar Inc.

WHO IS Benoît Gaillard

My personal vision is to unleash the potential of brands, businesses, community, people through digital solutions. I truly believe better business leads to a better life for all. My friends claim my strength is in connecting opportunities, technologies, people. For 14 years, I built brands and businesses internationally with senior international marketing roles with Procter & Gamble and then Coca-Cola/Nestlé. I then enjoyed the thrill of building my own business with a focus on digital marketing. I now leverage this digital expertise and experience contributing to the Digital Transformation of Caterpillar© the industrial B2B giant - 3 millions machines to be connected - Big Data, Big Iron!



WHO IS Caterpillar Inc.

For 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets. With 2014 sales and revenues of $55.184 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.

Caterpillar Inc.
Address: Route de Frontenex 76 - Geneva - 1211 (Switzerland)
Website: http://www.caterpillar.com/
Phone: +41228494571

My Sessions

Customer Experience – Payments

RED ROOM

How to enable sales associates’ effectiveness by establishing personal and real-time conversations with customers during the entire sales cycle with the use of Instant messaging platforms and bots  (Stefano Lena) Chatbots application in B2B environments: the Cat case study (Benoît Gaillard) How Payment enables Commerce: from Payment Button to Ecosystem (Gero Kummer)

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