Carlina Johnson is an expert in marketing and retail trade strategy, ecommerce management, and business development. She is passionate about understanding what makes consumers tick in today’s digital economy, to harness insights and data for growth. Carlina has been a consultant at Nielsen for over 10 years, starting in New York City, then Geneva, Switzerland since 2011. Today she manages a team of consultants across Western Europe as well as the global Nielsen online Store. She notes that, “…digital technology has accelerated the innovation cycle, opened direct communication streams, and enabled consumers to be better informed than ever before. Agility, transparency, and purpose are some of the key ingredients for success today. Embrace them and have fun!”
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, media and retail measurement, online intelligence and mobile measurement. Nielsen is present in over 100 countries.
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In the fast-paced digital world, the media’s relationship with e-Commerce is evolving. Media companies are setting up venture capital funds for e-Commerce businesses, proposing themselves as online content creators for top fashion labels (Gucci, for instance), and offering new value propositions, like selling data and analytics on image-specific clicks. At the same time, the growth […]
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Netcomm Suisse is committed to bringing together multiple stakeholders to understand and support the digital revolution. We're excited to be part of this network and discussion.