Federico is Commerce Strategy Lead at Accenture Interactive and is responsible for the activation models of digital channels, integration with traditional channels and projections of the impact on perceptions of the brand and its position within the market; definition and implementation of strategies and end-to-end Commerce services for the Fashion and Retail markets; definition of local and global models and operations of direct marketing.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands delight their customers and drive superior marketing performance across the full multichannel customer experience. We work with over 28,000 Accenture professionals dedicated to serving marketing and digital clients to offer integrated, industrialized and industry-driven digital transformation and marketing solutions.
Address: Via Maurizio Quadrio, 17 - Milano - 20154 (Italy)
Phone: +39 02 77751111
According to Business Insider report How luxury shoppers are changing the face of retail, luxury consumers are increasingly moving online to make their acquisitions. And this is good news for top end brands, as digitally contactable customers are high-spenders both in-store and online, accounting for 27% and 73% of revenues respectively (Digital Frontiers 2016). These […]
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