speaker info

Grazia Grassi

Commercial Director, TNS Italy

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Kantar TNS

WHO IS Grazia Grassi

Commercial Director, TNS Italy Grazia is the Team Leader for the Consumer and Fashion business at TNS Italy. She has been working in market research since 1992 and joined TNS in 2004. She is a passionate and committed professional with special knowledge in Brand Management, Advertising, Customer Strategies and innovation with particular know how in markets such as Fashion, Luxury, Body and Personal Care and Tobacco. She acts as trusted advisor to help her client developing and implementing strategies to drive profitable growth. Grazia studied law at University in Milan. Her past experiences are linked to other international research agencies where she was Account Manager for Fast Moving Consumer Goods Clients.


TNS, global research consultancy, advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups.

Kantar TNS
Address: Via Bolama, 11/3 - 13 - Milan - 20126 (Italy)
Website: www.tns-global.it
Phone: +39 02 270721

My Sessions

Digital customer engagement


Digital marketing is in a constant state of evolutionary flux, and the current state-of-the-art is no exception. Marketers are using increasingly dynamic and integrated strategies to communicate with audiences on a personal level. Proximity marketing targets people at a particular location, using Bluetooth, wifi hotspots and geofencing, to offer location-specific content and promotions. Social media […]

Marketing Social Media