speaker info

Kristin Hesse

Head of Online Merchandising

Engelhorn logo


WHO IS Kristin Hesse

Kristin Hesse (27 years) , I am in the ecommerce team for engelhorn for more than 5 years. engelhorn is one of the best shopping addresses in Germany for fashion, accessories, bags and shoes, sport articles and fashion. The fashion retailer is based in Mannheim/Germany.Here, I am responsible as department manager for marketing and HR. The challenge we face in marketing is finding the best promotion mix for new products, promotions and sales campaigns for our customers, as well as the best possible representation of the sport and fashion sectors. With over 30,000 products and more than 900 brands, this is a daily challenge for us as a retailer, which we gladly accept. Salesforce gives us the opportunity to manage these tasks even with small number of employees, and we are proud to be one of innovational leader of the industry.

WHO IS Engelhorn

Founded in 1890, by Engelhorn & Sturm, Engelhorn is one of the best addresses in Germany for fashion, accessories, shoes, sport fashion and sport articles. With 8 physical stores and 2 online shops (one for fashion and one for sport items), Engelhorn offers an extensive range of products of over 950 firms.

Address: Fabrikstationstrasse 40 - Mannheim - D-68163 (Germany)
Website: http://www.engelhorn.de
Phone: +49 (0)621 167-0100

My Sessions

Artificial Intelligence & Mass Personalisation


Discover how to delight your customers with AI  (Nils van Tuebbergen & Kristin Hesse) Mass Personalised Products through Image Recognition and Artificial Intelligence. The Prodir Online Configurator (Marco Colusso, Viktor Herbeiu, Cristian Santinon)