With nearly 20 years of experience in the international cruise and technology industry, Luca Pronzati has a wealth of experience in boosting productivity and business development through innovation. Mr Pronzati joined MSC Cruises in 2012 and has since focused on developing and delivering holistic solutions across all areas of operations. With a vision anchored in innovation and technology, he is in charge of coordinating MSC Cruises’ investment and optimization efforts to bring the latest consumer-centric technologies to the Company’s fleet. To this end, Mr Pronzati has implemented various projects resulting in the deployment of an innovative B2B & B2C E-commerce platform in more than 44 countries, a newly virtualized Contact Centre located in 13 countries worldwide and the launch of a new mobile App in more than 15 countries.
MSC Cruises is the world’s largest privately-owned cruise line and brand market leader in Europe, South America and South Africa. As one of the world’s leading global cruise lines, MSC Cruises sails to over 150 destinations worldwide, including year-round in the Mediterranean and the Caribbean. MSC recently unveiled its fleet-wide digital innovation programme, MSC for Me, a holistic programme which puts guests at the heart of every step of the development, design and construction of its ships. The Company envisions a fleet-wide roll-out of the programme, to the 10 upcoming next-generation mega ships – to be built under its industry-unprecedented €9 billion, ten-year investment plan – as well as to its 13 existing ships.
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