Prof. Martina Dalla Vecchia is head of certificate courses (CAS, DAS) and lecturer for Internet Business and Online Marketing at the University of Applied Sciences and Arts Northwestern Switzerland in Basel. e-Commerce, business trends and internet strategies are among her core competences.
The University of Applied Sciences Northwestern Switzerland FHNW is an education and research institution that enjoys strong regional ties. It has established itself as one of Switzerland's leading and most innovative universities of applied sciences. The FHNW is composed of nine Schools covering Applied Psychology, Architecture, Civil Engineering and Geomatics, Art and Design, Life Sciences, Music, Teacher Education, Social Work, and Engineering and Business. The FHNW campus occupies a number of sites in its four sponsor cantons, Aargau, Basel-Landschaft, Basel-Stadt and Solothurn.
Address: Peter Merian-Strasse, 86 - Basel - 4002 (Switzerland)
Phone: +41 848 821 011
Digital marketing is in a constant state of evolutionary flux, and the current state-of-the-art is no exception. Marketers are using increasingly dynamic and integrated strategies to communicate with audiences on a personal level. Proximity marketing targets people at a particular location, using Bluetooth, wifi hotspots and geofencing, to offer location-specific content and promotions. Social media […]
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