Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco Initiative. Professor Wade provides consulting services, executive education, and expert evaluations to several public and private sector organizations, including IBM, LVMH, Google, and Novartis. He has lived and worked in Britain, Canada, Japan, Norway, and Costa Rica.
The Global Center for Digital Business Transformation (DBT Center) is an IMD and Cisco initiative that brings together innovation and learning to explore, understand and create disruptive business models for the digital era. The DBT Center is a global research hub at the forefront of digital business transformation, where executives engage to solve the challenges created by massive market transitions. The collaboration combines Cisco’s leadership in the Internet of Things with IMD’s expertise in applied research and developing global leaders, focusing on the organizational change required for digital transformation.
Address: Chemin de Bellerive, 23 - P.O. Box 915 - Lausanne - 1001 (Switzerland)
Phone: +41 21 618 01 11
As digitally contactable customers are both high-spenders in-store and online, accounting for 27% and 73% of revenues respectively (Digital Frontiers 2016), retailers need to think carefully about where their physical store fits into their omni-channel proposition. Specifically, they need to make the shopping experience at the Point of Sale just as dynamic, engaging and personalised […]
TALLY WEiJL AG
Twin-Set Simona Barbieri