Michael is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He is currently Industry Marketing Director for Adobe Systems Europe. Prior to this, he worked at BSkyB where he was responsible for leading and implementing the strategy for optimising online sales through enhanced analytics and insights. He was also responsible for improving BSkyB’s Audience Management capabilities, allowing the business to buy, target and re-target advertising in more efficient ways through the better use of its own data. Michael also oversaw the on-site Test & Learn program, delivering improved conversion rates through not only A/B and Multivariate Testing, but also on-site behavioural targeting. Michael has also held various client service roles within the creative agencies of Ogilvy and Wunderman Interactive, working on such account as American Express, Microsoft, IBM and BT.
Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver them to the right person at the right moment for the best results. Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers with highly personalized marketing content across all digital touch points. Eight tightly integrated solutions offer marketers a complete set of technologies for analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration.
Address: Leutschenbachstrasse, 95 - Zurich - 8050 (Switzerland)
Phone: +41 61 226 55 35
Incredible new financial technology solutions are sweeping the world of e-Commerce. Focusing on insurance and banking, a host of exciting digital models are taking shape around us. For instance, in Australia an online trading platform can decide stock exchange investments, in Switzerland new platforms are available to find the best insurance option, and in Italy […]
Open Text AG
NetComm Suisse Association provides engaging speakers for inspiration and is a great platform for networking. Furthermore, the Adobe Marketing Cloud is a great solution for the participants as it helps to create and deliver the right content, at the right time to the right person to enable best results.