speaker info

Nadine Samra

Head of Digital Business MENA

Zee Entertainment Middle East logo

Zee Entertainment Middle East

WHO IS Nadine Samra

Nadine is the head of digital business at Zee Network MENA. In recent years has focused on building and running all aspects of VOD businesses, specifically OTT delivery of media content to multiple devices. She is passionate about creating innovative digital experiences for mobile and web. Previously, the head of digital operations at MBC Group.

WHO IS Zee Entertainment Middle East

Zee Entertainment Enterprises Limited is one of India’s leading television, media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries. ZEE considers its stakeholders, as Family and aims at making the entire World a part of this Family. Inspired with this thought, ZEE has incorporated - “Vasudhaiva Kutumbakam” – The World is my Family, as its brand positioning.

Zee Entertainment Middle East
Address: Zee Tower, Dubai Media city - Dubai - - (UAE)
Website: www.zeetelevision.com
Phone: +97144264100

My Sessions

The media evolution in the e-Commerce revolution


In the fast-paced digital world, the media’s relationship with e-Commerce is evolving. Media companies are setting up venture capital funds for e-Commerce businesses, proposing themselves as online content creators for top fashion labels (Gucci, for instance), and offering new value propositions, like selling data and analytics on image-specific clicks. At the same time, the growth […]

e-Commerce Innovation