Pete Blackshaw is the Vice President of Digital and Social Media at Nestlé, S.A., based in Switzerland. In addition to helping shape digital strategy for Nestle brands, Pete oversees Nestle’s industry-recognized Digital Acceleration Team (DAT) as well as the Silicon Valley Innovation Outpost. Prior to Nestle, he served as CMO of NM Incite, a joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. Pete founded PlanetFeedback.com, one of the web’s first consumer-feedback portals, and co-founded the Word-of-Mouth Marketing Association (WOMMA). He recently served as Chairman of the Board of the National Council of Better Business Bureaus and in that capacity sat on the National Advertising Review Council. He’s a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation.
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