speaker info

Stefano Lena

Chief Strategic Officer

Contactlab logo

Contactlab

WHO IS Stefano Lena

Stefano has 25 years of experiences in sales and business development in the field of Software Enterprise, combined with a deep knowledge of luxury markets, distribution and consumer goods. Having worked in leading multinational companies, in 2013 Stefano joined Contactlab as the person responsible for business development, strengthening of the commercial strategy and the company’s international consolidation.



WHO IS Contactlab

We provide the leading digital customer engagement solutions for commerce-focused companies and fashion & luxury brands to develop successfully digital communication programs that enable personalized marketing to unlock demand and build lasting customer preferences. Engaging with customers individually and seamlessly alongside the entire purchase is the most effective way to help brands grow their business; for that reason, our solutions enable brands to gain insights into the context of each customer and deepen the retail experience by delivering highly individualized digital contact plan across channels based on events, preferences and product lifecycle. Today, we work with more than 1000 clients in different industries across the world and serve most of the world-class brands in the Luxury and Fashion sectors.

Contactlab
Address: Via Natale Battaglia 12 - Milan - 20127 (Italy)
Website: www.contactlab.com
Phone: +39 02 28 31 181

My Sessions

Customer Experience – Payments

RED ROOM

How to enable sales associates’ effectiveness by establishing personal and real-time conversations with customers during the entire sales cycle with the use of Instant messaging platforms and bots  (Stefano Lena) Chatbots application in B2B environments: the Cat case study (Benoît Gaillard) How Payment enables Commerce: from Payment Button to Ecosystem (Gero Kummer)

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Workshop: How to monetize customer data with Adtech and Social Network integrations

INNOVATION AREA